Modern Business Integration – Accelerate Growth and Unlock New Revenue Streams
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Modern business integration is a crucial accelerator for contemporary organizations that want to accelerate growth, unlock new revenue streams and improve customer experiences. It allows companies to take advantage of their existing technology, people and processes to stay ahead of competitors.
Many companies have traditionally used a combination of on-premises software and legacy systems, as well as cloud-based solutions. These disparate technologies, and the data they contain, do not communicate inherently. This is why businesses must develop a robust strategy for business integration.
In the digital era, modern integration allows systems and software to communicate and seamlessly share vital data between and within lines of businesses. This is sometimes referred to B2B integration, and can involve a variety of advanced protocols – from AS2, SFTP and HTTPs to Web Services and proprietary high-speed files transfer methods.
Financial services, healthcare and logistics are all common use cases. These industries have a common need to securely link multiple trading partners, while maintaining robust security, audit trail, and governance capabilities.
Horizontal integration is another common use case, where two or three companies in the same field combine to offer an expanded range of products and services. For example, women’s apparel companies might integrate with fashion brands that cater to teens and young adults in order to introduce them into new market segments.
Modern integration strategies enable companies to extract the correct data from front-end applications, and convert it into an appropriate format for their central organization device. The data can then go to the target app for processing digitalization and modern business integration. This can help automate processes, improve business communication, and decrease the risk of human errors or delays.